Typefully is one of the most loved writing and scheduling apps: it says more than 10,000 customers use it, and it publishes to X, LinkedIn, Threads, Bluesky, Mastodon and more. Hookwren does less across networks and more on X: AI trained on your posts, auto-DMs that deliver your lead magnet, and an email capture page. Here is an honest comparison.
Prices at a glance
| Hookwren | Typefully | |
|---|---|---|
| Free option | 7-day trial, no card | Free plan: 1 social set, 10 posts per month |
| Entry paid plan | Solo: $24/month, 1 X account, AI included | Creator: about $99/year (around $8/month) |
| Teams | Pro: $59/month, 3 X accounts, 2 teammates | Business: about $20/month per social set |
Typefully prices come from public sources in October 2026 and can change; check their pricing page for the current numbers.
Features side by side
| Feature | Hookwren | Typefully |
|---|---|---|
| Networks | X only | X, LinkedIn, Threads, Bluesky, Mastodon and more |
| Writing and scheduling | Yes, with daily time slots | Yes, with a calendar |
| AI writing | Trained on your own posts, every plan | AI writing assistant |
| Auto-DM on X | Yes: reply, keyword, like or repost, once per person, with caps | Not listed for X on its pricing page |
| Email capture page for your lead magnet | Yes, with CSV export and webhook | No |
| Interface languages | English, French, Spanish, Portuguese, German | English |
When Typefully is the better pick
- You publish on several networks and want one place to write for all of them.
- You want the lowest price or a free plan.
- You mainly need a clean editor and a calendar, not automation.
When Hookwren is the better pick
- X is where you sell, and you want replies to turn into leads with auto-DMs and an email list you own.
- You want AI that sounds like you, on every plan.
- You work in French, Spanish, Portuguese or German.
Sources
- typefully.com/pricing (checked October 2026)
- opentweet.io/blog/typefully-pricing-2026 (17 October 2026)